Hi minna!!!
I promised I would speak of the Japanese brands,
but
first let's talk in general of Japanese fashion!
Japanise Fashion
Japanise Fashion is fashion and clothing from Japan. Japanese fashion is a wide category which includes
the fashion styles of all of the people of Japan, but outside of Japan there
are certain styles which many people think of when they see the term
"Japanese Fashion".
For young people in Japan, there are several different
extreme fashion trends which have become well known to people living outside of
the country.
Those fashion styles include lolita, ganguro, gyaru, visual kei and cosplay.
Much of the extreme youth fashion scene in Japan is
centered around the Shibuya and Harajuku areas of Tokyo, with some influential shops also located in Shinjuku, Daikanyama, and other hip areas.
Japanese streetwear also
become popular and influential around the world, with many labels based in the
Harajuku and Shibuya areas of Tokyo.
Besides youth fashion, there are many other styles of
dress that are unique to Japan, including the famous Japanese school uniforms, Office Lady (OL) fashion, traditional outfits like kimono and yukata, and others.
Japanese fashion designers have been increasing influential in the world of
fashion in recent years. Even French fashion house Louis Vuitton is now using
designs from Japanese contemporary artist Takashi Murakami in their high end
bags and other goods.
It has long been said that Louis Vuitton is the most
popular high end brand with Japanese women. Statics show that a high percentage
of women in Japan own at least one item from the French fashion house, but
Vuitton is not the only popular international brand in Japan. The major
shopping areas of Tokyo and other major Japanese cities are lined with brand
shops from around the world and the Japanese market is considered crucial to
the success of many Western brands.
On Friday I'll talk about Shibuya and one of my favorite Japanese brand!!
See you soon~
Jade
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